How to Create Instagram Story Highlights for Your Business

Dec 17, 2019
Blog

Introduction

Welcome to Stay First Rank SEO, your trusted partner for high-end SEO services in the Business and Consumer Services industry. In this comprehensive guide, we will show you how to create Instagram story highlights that will elevate your brand's presence and effectively engage with your audience.

Why Instagram Story Highlights Matter

Instagram story highlights are a powerful tool for businesses to showcase their best content, tell their brand story, and increase visibility. With over a billion monthly active users, Instagram offers immense potential to connect with your target market.

1. Understanding the Importance of Branding

Before diving into creating Instagram story highlights, it's crucial to understand the importance of branding. Your brand's image, values, and personality should be consistent across all your marketing channels, including social media platforms like Instagram.

1.1 Defining Your Brand Identity

Start by defining your brand identity. What do you want your business to be known for? What values do you want to convey? Ensure your brand's visual elements, such as logo, colors, and fonts, are cohesive and reflective of your brand identity.

2. Identifying Relevant Story Highlight Categories

Creating well-organized and relevant story highlight categories allows your audience to easily navigate through your content. Consider the different aspects of your business and determine the most essential categories that align with your brand.

2.1 Product/Service Highlights

Showcase your top products or services through dedicated highlights. Include captivating images, compelling descriptions, and even customer testimonials to demonstrate the value you provide.

2.2 Behind-the-Scenes

Engage your audience by offering a behind-the-scenes look at your business. Share sneak peeks of your office, production process, or team members to foster authenticity and build trust.

2.3 Customer Testimonials

Highlighting customer testimonials helps establish credibility and encourages potential customers to choose your business. Share positive feedback and reviews from satisfied customers to showcase the value and quality of your products or services.

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Kabore Dimitri
Very helpful guide on boosting brand visibility and audience engagement through Instagram story highlights!
Nov 10, 2023
M Martens
I'm truly grateful for the actionable advice provided in this guide. It's the push my business needed to thrive on Instagram. Thank you!
Nov 9, 2023
Owen Rothstein
An insightful read that has motivated me to leverage story highlights for my business's social media game. Thank you for this gem!
Nov 1, 2023
Zlatan Dzinic
I've been searching for ways to revamp my business's Instagram presence, and this article has provided the perfect solution. Grateful for the insights!
Oct 25, 2023
Brendan Thielman
Great tips on creating impactful Instagram story highlights to boost your brand's visibility and engage with your audience effectively. A must-read!
Oct 6, 2023
Beth Loftus
Impressive insights on utilizing story highlights to power up a business's Instagram profile. Thank you for this enriching article!
Sep 28, 2023
Mark Bilson
I never realized the potential of Instagram story highlights for business visibility until reading this guide. Thank you for the eye-opener!
Aug 24, 2023
Matthew Rogan
Your insights on leveraging Instagram story highlights for business have given me a fresh perspective. Can't wait to get started!
Aug 23, 2023
Parks
I'm grateful for the practical advice and clear explanations provided in this guide. My business's Instagram profile is about to shine!
Jul 18, 2023
Simon Williams
Kudos on providing such valuable insights! I've already started brainstorming ideas for my business's Instagram story highlights.
Jul 14, 2023
TBD
As a business owner, I'm thrilled to have stumbled upon this article. Excited to explore Instagram story highlights further.
May 19, 2023
Mngoma
The insights provided in this article are a real eye-opener for businesses seeking to make waves on Instagram. Thank you for the valuable advice!
May 5, 2023
John Harris
This article has given me a roadmap for enhancing my business's Instagram presence through story highlights. Feeling motivated and grateful for the insights!
Apr 20, 2023
Brian Twaddell
Instagram story highlights are sure to elevate my business's branding efforts. Thank you for this well-explained guide!
Apr 5, 2023
Bill Hoffman
I'm excited to see the impact of story highlights on my business's Instagram engagement. Your guide has been incredibly helpful!
Mar 28, 2023
Bolaloy Dioko
Your article has enlightened me on the importance of Instagram story highlights for business. Can't wait to see the impact!
Mar 10, 2023
Ron Bratton
I'm impressed by the thorough explanation of how story highlights can benefit a business. It's a must-read!
Jan 7, 2023
Damon Williams
Much appreciated! I was looking for a comprehensive guide on making the most of story highlights for my business's Instagram profile.
Oct 23, 2022
David Bills
I'm eager to apply the strategies outlined in this article to amplify my business's reach on Instagram. Thank you for the valuable guidance!
Sep 12, 2022
Darren Boykin
The tips shared in this article are practical and actionable. This is exactly what I needed to enhance my business's Instagram presence.
Aug 23, 2022
Daniel Dominguez
The advice on creating compelling story highlights has given me a fresh perspective on promoting my business on Instagram. Thank you!
Aug 2, 2022
Brian Adams
It's evident how story highlights can improve a business's online visibility. Looking forward to applying these tips to my own business!
Aug 1, 2022
Unknown
As a business owner, I'm eager to explore the potential of Instagram story highlights. Your guide is a real game-changer!
Jul 27, 2022
Rob Clay
Incredible! These tips will surely help businesses create a strong visual identity on Instagram. ?
Jul 27, 2022
Gustav Sydow
I've been searching for ways to liven up my business's Instagram profile, and your article has provided the perfect solution.
Jul 7, 2022
Todd Romance
I'm grateful for the clarity and practical advice in this article. Feeling motivated to revamp my business's Instagram presence!
Jul 3, 2022
Siddiq Kassam
The connection between story highlights and brand engagement is clear now. Can't wait to give it a try!
Mar 23, 2022
Marie-Josee Boulben
The tips shared here are exactly what my business needs to make a mark on Instagram. Thank you for this valuable resource!
Feb 8, 2022
Katie Jackson
Creating engaging story highlights seems less daunting now, thanks to your comprehensive guide! ?
Feb 8, 2022
Tory Donnelly
A well-researched and enlightening guide for businesses looking to maximize their presence on Instagram. Thank you for sharing this wealth of knowledge!
Jan 23, 2022
Amanda Cairns
The potential of story highlights for business growth is clearer to me now. Thank you for sharing your expertise in this detailed guide!
Dec 26, 2021
John Darnell
Brilliant guide that's bound to help businesses make a mark on Instagram. Thank you for the practical advice!
Dec 6, 2021
Nick Snyder
An excellent breakdown of how Instagram story highlights can make a business stand out. Can't wait to implement these strategies!
Oct 13, 2021
Elizabeth Perry
The advice shared in this resource is a goldmine for businesses aiming to create a strong presence on Instagram. Thank you for the valuable insights!
Sep 14, 2021
Justin Jarman
Thanks for the informative article! Looking forward to implementing these tips for my business's Instagram highlights.
Sep 4, 2021
Ana Schmiedel
I've been searching for ways to make my business more visible on Instagram, and your thorough guide has provided the perfect solution. Thank you for the illuminating insights!
Aug 14, 2021
Sagi Saltoun
A well-crafted article that sheds light on the power of story highlights for businesses. Thank you for sharing this knowledge!
Aug 6, 2021
Tom McCaugherty
I've learned so much about using Instagram story highlights to showcase my business. Grateful for this resource!
Jul 15, 2021
Steve Welp
I'm thrilled to have come across this comprehensive guide. It's packed with actionable tips for enhancing my business's Instagram presence.
Jun 25, 2021
,
I've gained a fresh perspective on leveraging Instagram for my business thanks to your insightful guide. Can't wait to see the impact of story highlights!
May 22, 2021
Harry Costelloe
Your guide has left me feeling motivated and equipped to revamp my business's Instagram presence. Excellent advice that I can't wait to implement!
Apr 16, 2021
James Garner
I'm eager to see the impact of Instagram story highlights on my business's online presence. Thanks for the tips!
Apr 8, 2021
Peru
I appreciate the wealth of knowledge shared in this guide. Excited to see the positive impact of Instagram story highlights on my business!
Dec 29, 2020
Alicia Inman
The clear and concise explanations in this guide make it a perfect resource for businesses aiming to shine on Instagram. Thank you!
Nov 22, 2020
Liz Cook
Your article has given me a new perspective on utilizing Instagram story highlights to promote my business. Excited to put these tips into action!
Nov 4, 2020
Joe Paglia
This article has opened my eyes to the potential of Instagram story highlights for promoting my business. Thank you for the valuable tips!
Sep 23, 2020
Quinn O'Donnell
I've gained a fresh perspective on utilizing Instagram story highlights for my business. Your article is a wealth of knowledge. ?
Aug 19, 2020
Todd Randolph
This article couldn't have come at a better time for me as a business owner. The advice on Instagram story highlights is invaluable. Thank you!
Aug 11, 2020
Amy Stanberry
Your comprehensive guide has ignited my excitement for revamping my business's Instagram profile. Thank you for the treasure trove of tips!
Jul 23, 2020
Jill Sands
This guide is a treasure trove of actionable advice for businesses looking to boost their Instagram presence. Thank you for sharing your expertise!
Jul 14, 2020
John Tristan
I've been looking for ways to make my business more visible on Instagram. This article is a game-changer.
Jul 1, 2020
Jim Kender
I appreciate the clear and practical advice shared in this guide. It's exactly what my business needs to make a mark on Instagram. Thank you!
Jun 29, 2020
Kacy Cariaso
I've bookmarked this for future reference. Story highlights will definitely add a new dimension to my business's Instagram profile.
Jun 24, 2020
Emily Barker
The details provided in this guide are exactly what I was searching for. Kudos to the author!
Jun 23, 2020
Nicole Bradley
Your article has provided me with a clear roadmap for leveraging Instagram story highlights to enhance my business's visibility. Thank you for this invaluable resource!
Jun 18, 2020
Unknown
Such a valuable resource for entrepreneurs! I appreciate the insights on enhancing business visibility through story highlights.
Jun 4, 2020
Janice Friedrichsmeyer
The step-by-step guidance you've provided is invaluable. I can't wait to apply these tips to my business's Instagram profile.
May 23, 2020
Jill Mohel
I feel energized and inspired to implement Instagram story highlights for my business after reading this guide. Thank you for the invaluable tips!
May 1, 2020
Vassilis Giannakeas
I've been meaning to revamp my business's Instagram presence, and this article is just what I needed. Thank you for the guidance!
Apr 9, 2020
Helen Kofan
I appreciate the step-by-step guide. It's clear and easy to follow. ?
Apr 2, 2020
Ryan Nelson
A fantastic breakdown of the importance of Instagram story highlights for businesses. I can't wait to implement these tips!
Mar 25, 2020
Brianne Rogers
I never realized the potential of Instagram story highlights for business until now. Great insights!
Mar 1, 2020
Connector User
Very valuable information. Would love to learn more about optimizing story highlights for engagement.
Feb 23, 2020
Sari Van
This is exactly what I needed to enhance my business's social media presence. Thank you for sharing!
Feb 10, 2020
Linda Gates
The visuals in story highlights can truly make a difference in attracting customers. Excited to try it out!
Feb 1, 2020
Bill Hurd
Appreciate the insights on leveraging Instagram's features for brand building. Your article is a goldmine!
Jan 27, 2020
Giovanni
A great read for anyone aiming to strengthen their business's Instagram presence. I'm excited to implement these strategies!
Jan 3, 2020