Importance of Mobile-Friendly Site
Why Mobile Friendly Site is Important?
Google is working hard to create a better mobile experience for users. This move is after discovery over recent years demonstrates that the average Internet user uses several devices to complete a goal and mobile searches. These tasks constitute almost half of all search traffic volume on Google, and nearly 35% of total search traffic volume on Bing, in our multi-device and increasingly multi-devices world (Report shows over 66% of Americans second-screen using smartphones/tablets while watching TV).
The statistic also shows mobile search drives valuable outcomes for business, and 82% percent of mobile searches trigger additional action and conversions.
Google announced they would be increasing “the effect of the ranking signal” for the mobile friendly ranking update. This boost has already happened at the beginning of May 2016 and rolled out gradually over time. This Update was not as significant as the initial update on April 21, 2015.
Klemen Kloboves, a Google Software Engineer, wrote:
Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
“The intent of the search query is still a very strong signal– so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content”
Sites that are already mobile friendly do not need to do or worry anything. You can use the mobile friendly testing tool to make sure your pages are mobile ready for Google and also read Google’s mobile guidelines.
What are the solutions?
There are two leading mobile solutions you can implement: a completely responsive website or a desktop plus separate mobile website. According to Google, implementing a responsive solution is not better for Google search rankings compared to the separate mobile solution.
A mobile-friendly solution is essentially a duplicate of your current website, where the server optimizes web pages to make it easier to navigate. New subdomain or directory will be created. As a result, this could add to your time spent managing two separate websites.
A responsive solution automatically adjusts the screen size and orientation of your website no matter which device you’re using. This provides greater flexibility and accessibility in the ever-changing mobile device landscape. You can keep your original domain name and will not experience any declines in organic search due to this change. Additionally, a mobile responsive design will work on future mobile devices without any further programming.
To gain some clarity, let’s see the difference between non-mobile and mobile-friendly site.
Do not leave money on the table. Let us help you build a mobile-friendly site for your business to ensure your customers find you on their mobile. Click below to contact us today to take care of your valuable business for you.
June 13, 2017
November 14, 2016