The Importance of Email Marketing

The Importance of Email Marketing


With the explosion of social media sites, it would be easy to assume that the email marketing trend would be on its way out. This could not be farther from the truth. Developing the value of your customer relationship and creating new prospects/customers can be difficult in the era of digital marketing. An email marketing campaign can help change that and there are a lot of great benefits that come with an email marketing campaign. Research shows that email marketing is the most cost effective way to digitally advertise, for just pennies your prospective reach can significantly increase, and you can create audience specific campaigns. It also has the added benefit of increasing your website traffic and search engine ranking, brand awareness, and brand loyalty. Perhaps one of the greatest benefits is that email campaigns carry the benefit of allowing marketers to immediately identify returns to investments.


If you are a beginner in the game, here is the related video I think you would find it to be beneficial to watch.

We will discuss this in more detail…..

A time not long ago, it could take weeks or months to determine if a marketing strategy was driving new business, or creating brand awareness and loyalty. Digital marketing has changed that. Especially with email campaigns, everything can be tracked with emails, even the links that are embedded in the emails can be tracked if they are clicked. Customer response rates are easily tracked via email marketing. Having this technological ability, you no longer have to invest thousands of dollars in customer research and surveys. Email marketing allows you the capability of monitoring everything in real time and allows you to make quick, effective decisions about future campaigns, or make adjustments in the current marketing campaign. Small business has never had the upper hand in being able to personalize and grow their brand, email marketing has changed that. An email campaign is easy as 1….2…..3.

You can custom design a brand specific email, personalize the email campaigns by displaying only targeted content for audiences based on your knowledge of a specific audience, and even test different subject lines and sender information. There are no social media pages to update and keep track of. Email marketing can allow better communication with new customers, or prospective customers in that you do not have to scroll through comments left on a social media site, they send a direct email to your business.

Digital marketing is here to revolutionize the way businesses advertise, and it is growing by leaps and bounds every day. I have mentioned about the growth of 2016 digital marketing trend  in my previous post. While social media advertising is great and has its own benefits, do not discount the benefits of email marketing. They are vital in this new age of marketing. Especially when it comes to immediately identifying the returns on investment, there is no greater asset than a well planes, audience targeted email campaign. Grow your prospective customer base, build strong customer relationships, increase your brand awareness, and loyalty, and immediately see what is working and what is not working in your marketing strategies, try an email campaign today.